Search Engine Optimization
After you launch a website you want to make sure people find it in order to capitalize on your investment. The best way to make sure this happens is through the use of search engines. We can start a search engine campaign that will focus on organically raising your rankings on search engines and bring new users to your site. A search engine campaign should be part of any website's allotted budget and should be tracked on a weekly or bi-monthly basis. We can help set up your campaign by explaining the keys to search engine optimization as we are incorporating them into your site. Once we do all the initial optimization to get your site ranking well, we can either hand the campaign over to a client, a tech person that works for the client, or continue monitoring the campaign ourselves.
Keyword Selection
One of the first things you should think of when setting up for your organic search campaign is keywords. You have to select the keywords you are optimizing for carefully. There are two very important factors you need to consider when choosing your keywords. The first, and perhaps most obvious, is picking keywords that people are searching for. Now this may seem like a no brainier, but you should know how many people are searching for your top keywords on a monthly basis. It's no use optimizing for keywords that won't get any traffic.
After you know how many people are searching for each keyword you are considering, the next step would be to find out the difficulty of ranking for each keyword. There are keywords out there that have a extremely high number of people searching for them, but only so many websites can be on the first page of Google. You want to find a happy medium in between these two extremes when first starting out. After your website has been up and running for a while with a good number of inbound links you can start targeting more difficult keywords. To start off with you just want to get traffic to your site and build a core base of users.
HTML Optimization
When designing your website you should use CSS for all of the website's style. This keeps the content and the style separate for each website. When spiders index your pages this allows them to get right to the content leading to better rankings in return. There are many tricks to optimizing your HTML code and I will employ our entire spectrum of knowledge to help your site rank better.
Website Links
Once your website is up and running with proper keywords selected and optimized content, it is now time to become part of the inter-linking system that is the World Wide Web. Google is the biggest search engine around and it gives sites with more quality links greater weight and better rankings in turn. The key to getting this boost is getting linked to from sites that already get a good amount of traffic, have been around for a while, and have topics similar to those on your site.
There are many different ways to get links to your site. The first method is setting up a link exchange program. This entails searching out websites that have similar topics as your site and then requesting to exchange links with them. You put a link to their site on yours and vice versa. This is done through much trial and error and it's important to know the proper etiquette when proposing a link exchange. I have set up many link exchanges for numerous clients and can do the same for you.
Another way to get people to link to your site is by writing articles and posting them in open directories. If you have an article that is creative, unique, and informative people will post that article on their website and your website gets a link in return as the original source. You can create these articles by sitting down and writing an article for the specific purpose of posting it in a directory or you can keep up a blog and splice together multiple posts. Using a blog can be easier for some people due to the fact that you only have to write a few paragraphs at a time. There are other benefits of having a blog on your website as I go into further detail below.
Case Studies
We have optimized websites for a number of clients in the past. We are proud of our work and let our results speak for themselves.
Spencer Henry - Practical Ideas for Editors
Spencer Henry is an experienced educator who does presentations on educating today's youth. His website is a means in which he can find prospective clients, inform clients of his background and philosophy, and sell helpful materials. His website was not achieving the results on the search engines that he expected. I did a quick review of the site and found out that it was constructed mainly with frames pulling in the content for each page. Also, the meta tags were not properly developed in relation to the keywords he wanted to target. Our main goal was to improve his rankings for the keyword "Spencer Henry." Before we updated his site, he was no where to be found on Google for that term. For immediate results we started a Google AdWords account that was set up for the term "Spencer Henry" so that he ranked at the top of Google. I updated his meta tags, title tags, added header tags, created a Cascading Style Sheet, cleaned up his code, and got more inbound links to his site. Once I updated his site within a couple weeks he was showing on the second page of Google. After one month he was ranked fifth in Google for that keyword.
Blog Integration
When thinking about the features you should incorporate into your website you need to think about what will continually help your search rankings. One thing that can help in this regard would be using a blog as a way of constantly adding fresh content for your users. You can update your blog with the day to day activities of your company or as a centralized location for useful articles and reviews. By updating your blog on a regular basis the spiders will visit your site more frequently in order to digest that new content.